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Loblaws - The history
First Loblaw store was opened in 1919 in Toronto. What was making Loblaws to stand out from the competition was a new, different shopping approach which was self-service in large cash-and-carry store. The new type of shop quickly became really popular and after 10 years there were more than 70 Loblaws shops in the area of Ontario. Shortly after the company started the expansion to the United States. The company is doing great till now. In 1970 a few big changes to the business happened. Because of the growing competition the company had to spend a chunk of money on introducing a new logo and a new marketing strategy. In 1981 Loblaws opened their first pharmacy in Winnipeg.
Currently, there are more than 2000 Loblaws supermarkets in Canada in which more than 200,000 people are employed. Loblaws supermarkets are a part of Loblaw company, and also have many subsidiaries like Loblaws Great Food, Loblaws City Market, Atlantic Superstore, Dominion, Fortinos and many more. It makes the Loblaws Inc. the biggest food merchandiser in Canada.