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Jysk - The history
The chain of Danish furniture stores was founded by Lars Larsen back in 1979. The first shop was opened in the second biggest Danish town called Aarhus. The very first store quickly became really popular. In the first few years, the company expanded very rapidly and over a dozen establishments were opened in Denmark. Its popularity allowed Jysk to expand abroad, and in 1984 first shop in Germany was opened.
The name of the chain is not random. The name of the store is associated with a description of someone or something from the Jutland Peninsula. It is identified with accuracy, honesty and modesty, the features that Larsen wanted the brand to be identified with. These attributes are associated with the reliability and credibility of the products offered by the store.
Currently, Jysk is operating more than 2,500 stores in 50 countries all over the world, producing jobs for 22 thousand people. In Canada, there are 62 Jysk stores located in Ontario, Alberta, Quebec, British Columbia, and Saskatchewan.